What is the Impact of COVID 19 on Indian Wedding Industry

Weddings in India may be opulent. A horse is often used by the groom to arrive at the wedding site. Bollywood music is played on handheld DJ equipment powered by automobile batteries. Wedding processions cause traffic jams on major routes on a regular basis. In India, matrimony is a huge industry. The wedding business is estimated to be worth over $50 billion. They were increasing at a rate of 25% each year before the epidemic.

Many Indian couples have been forced to postpone their weddings because of COVID-19, as it has everywhere. It’s also possible that it has altered their approach.

Weddings have gotten leaner as a result of numerous partial lockdowns around the nation, forcing the sector to consider alternative income streams. Even the expectations of newlyweds have shifted.

For one thing, an increasing number of individuals are opting for guestlists that are shorter. From January 2021 to January 2022, the survey examines industry developments.

Smaller weddings, on the other hand, are a relatively recent and certainly fleeting trend. “Virtual weddings are here to stay,” everyone remarked when COVID first struck. Those are no longer available.

As a consequence, a great number of Indian newlyweds spent the same amount on their nuptials as they had anticipated.

Inspecting the numbers

Recently a popular wedding technology application conducted a poll of 700 millennials to see how the wedding industry has evolved. Here are a few of the elements that drew our notice right away:

Young Indian couples are seeking ways to simplify their wedding celebrations, and lower-income couples are more willing to forego pre-wedding gatherings. If they do desire to host them, to follow up with a custom, they would prefer to hold them at their or buddy’s houses with a very limited and exclusive invite list. When it approaches the major wedding celebration, however, there is no way to cut the number of guests.

Wedding costs have been cut as a result of the epidemic

COVID-19 has had a significant influence on the Indian wedding photography business, as it has on all others. The industry has taken a blow as weddings have been postponed or scaled-down, resulting in reduced spending. A quarter of couples planning weddings after March 2020 said they cut their budget by at least 26%, while another quarter (25%) said they cut their budget by as much as 49%.

Because of the epidemic, most 2020 weddings have been cancelled or postponed

In light of the COVID-19 pandemic and its limitations, more than 41% of couples who were intending to marry after March 2020 have changed their plans. Around 27% shifted it to a later day in 2020, 23% moved it to 2021, and 44% chose to hold smaller, more personal festivities on their original dates, with a bigger ceremony at a later stage if feasible.

Wedding business and small weddings

Over 80% of the suppliers said that the pandemic had a negative effect on 30% of their companies. This is apparent in the fact that providers were ready to charge much lower prices for couples who preferred smaller weddings.

Due to the lower guest lists, Indian couples spend less on traditional categories as well.

As a result of the epidemic, both suppliers and consumers scrutinized the small language of their service contracts.

The wedding business has changed as a result of pandemics

Customers place a high value on things like virtual consultations and site tours, as well as scheduling flexibility and the vendors’ immunization status. Both the merchants’ and the couple reactions mirrored these fears.

Customers value cancellation and refund policies, according to suppliers who were polled.

Nearly 51 percent of individuals planning weddings during COVID-19 said reimbursement policies were essential to them, next only to sponsor vaccination certification.

What further have you seen transformed in the nuptial business, according to you? Please let us know what you think through message in the contact section of Stories by Radhika.